Analytics & attribution
A decision layer. Not another dashboard that nobody opens.
The problem
Teams are drowning in numbers that don't change a single spend decision.
How we work
We define the few metrics that matter, connect them to actions, and design reporting around the weekly meeting — not the tool.
Signal
The few metrics that actually change spend.
Decision
Reporting built around the weekly meeting, not the tool.
Action
Reallocate. Stop. Double. Repeat.
